Pannone Corporate advises Maven on a £4.25m investment into eco friendly baby products business Pura, as retailers’ market sentiment shifts to plastic free baby wipes
Mypura (Pura) launched in 2020, and headed by Guy Fennell, has experienced rapid growth. It is on a mission to “democratise eco” with its multi-accredited, affordable, 100% plastic-free baby wipes and eco-friendly nappies. The business was set up to sell direct to consumers, but the funding will help it expand into B2B sales, specifically targeting the supermarket sector, including the US.
The investment was split across the Maven Venture Capital Trusts, the Northern Powerhouse Investment Fund and Maven Capital Partners, Maven’s high net worth investment syndicate. Michael Law, former operations director at Next, has also invested and joined the board.
James Rosthorn, senior investment manager at Maven, commented:
“The business has built up scale in a short period of time, by an experienced and credible management team, who have personally invested significant sums into the company. Given the quality of the business and the wider macro sentiment around environmental and sustainable brands, we see significant growth potential for Pura over the coming years.”
The Pannone Corporate team was led by Mark Winthorpe and Andrew Walsh. Mark commented:
“It is fantastic to see investors such as Maven Capital take a lead on investing into eco friendly baby products which will undoubtably have a real impact on reducing plastic waste. This is combined with consumers increasingly placing ESG considerations as a high priority when making their buying decisions. Supermarkets and other retailers are embracing this change, with Tesco recently being the first supermarket to announce that they will stop selling plastic baby and wet wipes.”
If you’d like to discuss this news flash, please contact Mark Winthorpe and Andrew Walsh in the corporate services team.
Mark Winthorpe
Partner, Corporate Services
T: +44 (0) 161 393 9064 M: +44 (0) 7788 931736
Mark specialises in M&A and private equity transactions, acting for both private equity houses and management teams. A substantial part of his experience is of a cross border nature, with clients based in Europe and beyond wishing to invest into the UK market. Mark is ranked as a leader in the field for Corporate/M&A in both Legal 500 and Chambers and Partners, described as "being incredibly hard-working, thorough and providing a great service” and " extremely responsive to client requests."
Andrew Walsh
Associate, Corporate Services
T: +44 (0) 161 393 9044 M: +44 (0) 7500 795421
Andrew advises clients ranging from owner managed businesses to multinational companies in relation to acquisitions, disposals, MBOs, debt and equity investments, reorganisations and shareholders’ agreements. Career highlights include acting on the joint venture between two of the world’s leading live entertainment companies, Live Nation and Gaiety Investments.
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