Pannone Corporate and Carbon Corporate Finance have advised on the cross-border sale of leading producer and supplier of premium organic superfood products, Go Superfoods Limited
The Manchester firms acted as legal and financial advisers respectively to the shareholders of Go Superfoods, which was acquired by Swedish food-tech and FMCG listed company, Humble Group.
Go Superfoods was founded by CEO Harry Singh in 2008 and offers a wide range of superfoods to retail customers and distributors under its own brands Green Origins, Rainforest Foods, and Piura.
It has established itself as a competitive superfoods supplier with a broad customer base, including specialist and nutrition retailers, distributors, food manufacturers and consumers.
The Pannone team was led by Tom Hall, Arshnoor Amershi and Humera Patel. The Carbon team was led by partners Tom Johnson and David Kandola.
Tom Johnson said:
“We’re delighted to have advised the shareholders of Go Superfoods on this transaction. Harry and his team have built a leading superfoods business which will flourish as part of the Humble Group”
Tom Hall said:
“Go Superfoods is an exciting business that’s really made its mark in the rapidly-growing organic superfoods sector – building strong brand loyalty amongst both consumers and distributors. With the vast potential that exists in the marketplace, combined with an ambitious and profitable business in Go Superfoods, this cross-border deal made perfect sense for Humble Group. It allows the business to enter a new niche market segment, while using its own scale and purchasing power to enhance the offering and reach of the multi-channel supplier. We’re delighted for Harry and the team and wish them every success as they embark on the next phase of their growth journey.”
Harry Singh commented:
“At Go Superfoods we’ve always strived to be a bridge connecting growers of superfoods in the developing world with European consumers looking to improve their health and wellbeing. Humble is the perfect partner for us to continue our journey with and we look forward to working with Simon Petrén and his team at Humble to accomplish our shared vision.”
If you’d like to discuss this news flash, please contact Arshnoor, Tom or Humera in the Corporate Services team.
Arshnoor Armershi
Director, Corporate Services
T: +44 (0) 161 393 9055 M: +44 (0) 7917 508337
Arshnoor advises a broad range of clients in a range of corporate legal work. This includes mergers, acquisitions and disposals, reorganisations, debt and equity investments, shareholders’ and JV agreements and corporate governance. She has significant experience of high value M&A involving multi-national and overseas corporates, and is ranked as an ‘associate to watch’ by Chambers & Partners for corporate/M&S in the North West.
Tom Hall
Partner, Corporate Services
T: +44 (0) 161 393 9058 M: +44 (0) 7920 237 695
Tom is a partner in our corporate team specialising in private company M&A and PE/VC. Given his international experience he continues to be engaged to advise on cross-border transactions, with the sales of Fastrak Retail to Toronto-listed Pollards and the sale of Maginus Software to US PE fund Black Dragon capital being notable deals. Tom has also regularly been instructed on deals in the technology and leisure sectors, particularly in respect of live music events.
Humera Patel
Paralegal, Corporate Services
T: +44 (0) 161 393 9056 M: +44 (0) 7920237685
Humera has previously worked at a magic city law firm and a number of regional law firms as a corporate and commercial property paralegal. Humera graduated with a first class law degree and she has completed a Master’s in business and management at the University of Law.
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